The birth

The company was founded with the aim of achieving Pier Giovanni Capellino’s goal: to be the first in the world to produce wet pet food made with 100% HFC ingredients, i.e. originally suitable for human consumption. 

This would go on to set a new quality standard, one that has since been imitated by many.

aLmore

The company expands internationally, becoming a true "pocket multinational." This is also the year of the campaign that marks the shift of the tagline from "From their point of view" to "aLmore", thus signalling the role the brand will play in defending dogs, cats, and nature.

HFC Dry Food

In 2013, the HFC standard, which requires the use of ingredients originally suitable for human consumption, was extended to dry food. It was another world first.

Plant-basted Cat Litter

100% plant-based, 100% compostable and 100% additive-free cat litter, is introduced into the market.

Fondazione Capellino

The Fondazione Capellino was established with the clear objective of safeguarding biodiversity and combating climate change.

From now on, all dividends derived from Almo Nature will be allocated to the Foundation, by decision of Pier Giovanni and Lorenzo Capellino.

Almo Nature becomes 100% owned by the Fondazione Capellino

Following the request to the Revenue Agency and the recognition of the Foundation's status as a "non-profit commercial entity," Pier Giovanni and Lorenzo donate Almo Nature to the Fondazione Capellino through an irreversible public deed, permanently renouncing 100% of the rights, assets, and voting rights.

The economic model of the Reintegration Economy is born

The economic model, in which a Foundation owns 100% of a company, is officially called the Reintegration Economy. It involves reintegrating the added value created by economic activities (after costs and taxes) back into nature, rather than contributing to the growth of individual financial wealth.

The bowl becomes the ark of the Reintegration Economy

Brand identity evolves: the new tagline

"ALL PROFITS TO THE PLANET" succinctly encapsulates the Reintegration Economy model, making it easily understandable for Almo Nature consumers.

Institutional Reintegration Economy Campaign
The bowl in which our dog and cat companions (extensions of us humans) eat is shared with all of biodiversity, becoming an ark for the Planet.